How the Bigg Have Fallen A Tale of Mr Bigg’s’ Fall from Glory and Troubled Attempt at a Comeback
Every now and then, a fresh X post asking, ‘What happened to Mr Bigg’s?’ pops up, evoking myriads of theories and nostalgic tales from younger millennials and Gen Zs. For most Nigerians in this demographic, the fall of the once eminent brand is simply confounding.