Aṣa released her eponymous debut album in 2007 and has been a favourite of many Nigerians ever since, with fans across generations. Her most enduring feature has been the singularity, not only of her music, but also of the ways in which she has always held herself apart, even when the spotlight was at its brightest.
YBNL Records latest signee, Asake, has proven to be a sure bet and Afrobeats fastest rising superstar. In less than two years, he has released two outstanding albums, sold out London’s O2 Arena and earned a Grammy Award nomination. Yet he shows no signs of slowing down.
Emerging into the African pop scene two years ago, Ayra Starr’s immersive records have won her the adulation of a constantly expanding fanbase. She is now embracing a wholesome experience of what it means to be a pop star in this age, branding and all things considered.
Burna Boy’s discography and lived attitude to Nigerian audiences presents a local-global dialectic. His irreverence towards local fans and the narcissism that pervades his latest musical offering, I Told Them, are suggestive of a growing individualistic ethos within the Afrobeats collective.
The trope of grass to grace is not Davido-esque. Instead, Davido’s run so far has been from grace to grace. His interluding humbling moments cater in part to his resilient spirit, his persistence in the face of multiple adversities, and his eventual solid status in the arena of African creatives, and hordes of them, each one striving to assert their voice in Africa, America, Asia, and Europe.
In a time when rap music in Nigeria was almost in a state of inertia, M.I Abaga, with a cohort of ‘Jos boys’, gave it life once again, this time, introducing an original aesthetic that transformed the sound of Nigerian rap.
From local to global stardom, Wizkid has established himself as a preeminent star, with a footprint unmissable in the sands of Nigerian music. As Afrobeats continues to coast into and conquer new territories, Wizkid has established himself as an artist whose immense talent and star power helped connect Nigerian music to the rest of the world.